Sky Kids Redesign
From simple filters to a full redesign
Initially focused on adding filtering options, this project expanded into a full-scale overhaul. We addressed critical issues like fragmented navigation, limited SEO visibility, and inconsistent branding, transforming the page into a more user-friendly platform.
Redesign goals
We aimed to consolidate all deals onto one easy-to-navigate page, improving search rankings and user engagement. Key features included clearer groupings, top filters, and consistent brand messaging to build trust and drive conversions.
This stage of the project integrated user testing feedback into the design process. Positive comments highlighted ease of navigation, while constructive feedback guided further iterations, ensuring the design addressed user pain points effectively.
In the third iteration, we refined the layout based on user testing. Improvements focused on usability, filtering options, and information clarity, resulting in a more intuitive browsing experience.
Final enhancements
We opted for a design with a prominent hero section to showcase new releases, followed by a horizontally scrolling carousel for deal cards. An anchored master tab and filtering options improved navigation, keeping everything on a single page. Although deal cards remained unchanged, the redesign increased conversions by 10%.
